Our story · Est. 2013
Named after a dog. Held to his standard.
Pogi was a French Bulldog with a grass stain that never washed out and a face full of folds nothing in the pet aisle was gentle enough for. We put his name on the company in 2013, and every product since has had to earn it.
2013 · The beginning
It started with a wrinkly face.
He came home at eight weeks, all ears and forehead. The folds that make a Frenchie a Frenchie trap everything: dust, tears, last night's dinner. And everything we tried from the pet aisle fell short of him: too harsh, too sticky, drowning in fragrance.
So before we ever made a product, we set a standard. That was the whole company at first: one dog, one rule, one question we still ask of everything we ship.
“Would Pogi sign off on this?”
2014 · Every walk
The bags came first.
Twice a day, rain or shine, the loop around the block. We hated the bags almost as much as the weather: thin, see-through, and one more piece of brand-new plastic into the world every single time.
So the very first thing we ever made was a better one. Ours are about 40% thicker than the grocery-style stuff.
2015 · Bath day
Then, the wipes.
Bath day was a negotiation. Between baths, his folds and paws still needed a daily once-over, so we wanted a cloth thick enough to actually lift the dirt, soft enough for the skin around his eyes, clean enough to use every single day.
By 2015 we'd landed on a thick, textured cloth, water-based and fragrance-free. Gentle enough for a puppy's face, tough enough for a muddy walk. It's still the product we're known for.
2018 · Growing up
And the nights we don't miss.
Before he was the dog in these photos, he was a puppy with a very loose relationship to the rug. House-training is messy, sleepless work, so the pads had to actually hold, lock the wet away from little paws, and not slide across the floor at 3am.
They're the newest thing in the lineup, and the reason a whole lot of puppies start their lives on a Pogi's pad.
The standard
Everything still has to get past Pogi.
Nothing ships until it clears the bar he set in 2013: would Pogi approve? He still is, for the record, a tough crowd.
Gentle by default
Water-based, fragrance-free, made for skin that gets a daily once-over.
Earns its spot
Five essentials, not fifty. Nothing here is filler.
Never tested on animals
He'd have something to say about that.
Happy Dog Promise
Didn't work out? Tell us and we'll make it right.
As featured in
A New York Times Company
In good company
A million happy dogs later.
He started it. You keep us honest. Tag #PogisPals and yours might land here.
Employee of the millennium
Pogi
Chief Quality Officer
Every product since 2013 has had to get past him first.
From all of us
Thank you, Pogi.
He was our first dog, and he's still our toughest critic. We still build every product like he's about to walk in and inspect it. All these years later, the bar he set hasn't budged. Still on shift.
The Pogi's family