Our story · Est. 2013
Named after a dog. Held to his standard.
Pogi was our first, a French Bulldog with a grass stain that never quite washed out and a face full of folds nothing in the pet aisle was gentle enough for. In 2013, we put his name on the company. Every product since has had to earn it.
2013 · The beginning
It started with a wrinkly face.
He came home at eight weeks, all ears and forehead. The folds that make a Frenchie a Frenchie trap everything: dust, tears, last night's dinner. And everything we tried from the pet aisle fell short of him: too harsh, too sticky, drowning in fragrance.
So before we ever made a product, we set a standard. That was the whole company at first: one dog, one rule, one question we still ask of everything we ship.
“Would Pogi sign off on this?”
2014 · Every walk
The bags came first.
Twice a day, rain or shine, the loop around the block. We hated the bags almost as much as the weather: thin, see-through, and one more piece of brand-new plastic into the world every single time.
So the very first thing we ever made was a better one. Ours are about 40% thicker than the grocery-style stuff, and made with 70% certified-recycled plastic. His standard, pointed at the planet from day one.
2015 · Bath day
Then, the wipes.
Bath day was a negotiation. Between baths, his folds and paws still needed a daily once-over, so we wanted a cloth thick enough to actually lift the dirt, soft enough for the skin around his eyes, clean enough to use every single day.
By 2015 we'd landed on bamboo fiber, water-based and fragrance-free. Gentle enough for a puppy's face, tough enough for a muddy walk. It's still the product we're known for.
2018 · Growing up
And the nights we don't miss.
Before he was the dog in these photos, he was a puppy with a very loose relationship to the rug. House-training is messy, sleepless work, so the pads had to actually hold, lock the wet away from little paws, and not slide across the floor at 3am.
They're the newest thing in the lineup, and the reason a whole lot of puppies start their lives on a Pogi's pad.
The standard
Everything still has to get past Pogi.
Nothing ships until it clears the bar he set in 2013: would Pogi approve? He was, for the record, a tough crowd.
Gentle by default
Water-based, fragrance-free, made for skin that gets a daily once-over.
70% recycled bags
Certified to the Global Recycled Standard: a real audit trail, not a sticker.
Never tested on animals
He'd have had something to say about that.
Happy Dog Promise
Didn't work out? Tell us and we'll make it right.
In good company
A few million dogs later.
He started it. These are the dogs who keep us honest. Tag #PogisPals and yours might land here.
Still in charge
Pogi still runs the place.
He was our first dog and our toughest critic, the reason there's a standard at all. We put his name on the company, and we still build every product like he's about to inspect it. A few million happy dogs later, the bar hasn't budged.
The Pogi's family